Brett Ratner, director and producing mogul, was very vocal about the aggregation site Totten Tomatoes and how much damage it can produce in Hollywood.
The Rush Hour director present at the Sun Valley Film Festival was speaking about having only a score as a description of any movie can become a toxic and often inaccurate label.
“The worst thing that we have in today’s movie culture is Rotten Tomatoes,” said Ratner, whose company RatPac Entertainment co-financed Batman vs. Superman: Dawn of Justice (among dozens of other Warner Bros. titles). “I think it’s the destruction of our business. I have such respect and admiration for film criticism. When I was growing up film criticism was a real art. And there was intellect that went into that. And you would read Pauline’s Kael’s reviews, or some others, and that doesn’t exist anymore. Now it’s about a number. A compounded number of how many positives vs. negatives. Now it’s about, ‘What’s your Rotten Tomatoes score?’ And that’s sad, because the Rotten Tomatoes score was so low on Batman v Superman I think it put a cloud over a movie that was incredibly successful.”
“I think it’s the destruction of our business.”
In the same time, we can find on the site some movies which were great, as Batman vs Superman. This movie needed around $250 million and made $900 million worldwide. On Rotten Tomatoes, we will find this movie with a 27% score.
“The Rotten Tomatoes score was so low on Batman v Superman, I think it put a cloud over a movie that was incredibly successful,” said the 47-year-old.
“People don’t realize what goes into making a movie like that,” Ratner continued. “It’s mind-blowing. It’s just insane, it’s hurting the business, it’s getting people to not see a movie. In Middle America it’s, ‘Oh, it’s a low Rotten Tomatoes score so I’m not going to go see it because it must suck.’ But that number is an aggregate and one that nobody can figure out exactly what it means, and it’s not always correct. I’ve seen some great movies with really abysmal Rotten Tomatoes scores. What’s sad is film criticism has disappeared. It’s really sad.”
Here are some classical movies with their scores: Home Alone (55 percent), Hook (30 percent), Wet Hot American Summer (32 percent) and The Mighty Ducks (15 percent).
As a respond for this critics Jeff Voris gave a statement about this:
“At Rotten Tomatoes, we completely agree that film criticism is valuable and important, and we’re making it easier than it has ever been for fans to access potentially hundreds of professional reviews for a given film or TV show in one place,” Voris wrote. “The Tomatometer score, which is the percentage of positive reviews published by professional critics, has become a useful decision-making tool for fans, but we believe it’s just a starting point for them to begin discussing, debating and sharing their own opinions.”