Why turning Easter into Christmas is crackers!
Easter becoming a ‘second Christmas’ as families buy crackers for their Sunday lunch.
But now Easter is becoming a “second Christmas”, experts say, as supermarkets have started selling Easter crackers as part of a new, expanded range of themed decorations and gifts.
Independent cracker makers have been making Easter-themed crackers on a small scale for many years, however the trend is just going mainstream as supermarkets have cottoned on.
Carolyn Bailey, homes and garden editor at Good Housekeeping, said: “This is the first year we have included Easter crackers as we feel people now want that extra touch to finish off the table. This year we’ve seen more people buying gifts and decorations for Easter, including crackers which are normally bought for Christmas, but now Easter is becoming like a second Christmas.”
She added that shops had started selling a wider range of Easter-related gifts such as candles, decorative boxes, bunting and mugs.
And its not just the decorations which are starting to rival Christmas – as gifts are getting bigger and better too.
Tony Davison, director at independent cracker store, House of Crackers, has been making Easter crackers for around seven years. He said: “People seem to have got it out of their system now that crackers are just for Christmas. People are now ordering them to decorate tables at weddings, on Valentines day, Mothers Day and at Easter.
In an age where people are glued to their smartphones, crackers are a great ice breaker and conversation starter for slightly large occasions. They are also a fun take on the standard box with a large egg in it. Parents especially prefer having lots of little chocolates so they can portion them out sensibly to children.”